Maternity and nursing wear that will make every mother look and feel great
There is no getting round it - pregnancy and breastfeeding ask many questions of your wardrobe. First, the beautifully big belly, and then - managing to nurse in comfort, with discretion and feeling stylish (in your own, regular, style). That can be quite the feat!
Step forward, Boob! They offer a patented, innovative collection of nursing wear designed to make every mother look and feel great. Their clever pieces include smart solutions that make everyday life run a little bit smoother. Featuring timeless design and using the finest materials and highest quality production, their products stand up to the daily tolls of motherhood and last a long, long time.
Boob nursing wear was born back in 1999 when Mia Seipel watched her sister nurse her newborn son in a park in Stockholm, waist bare to the icy northern wind. Deciding that it was every woman’s right to nurse in comfort and style, Mia set out to make that a reality and has developed a huge following in the intervening years. Her range has gone from strength to strength and is a great place to look whether you’re seeking swimwear or sweatshirts, leggings or smart dresses, bras or t-shirts.
Boob’s entire collection is made with the greatest respect for both people and the environment. All new styles are made of sustainable materials and certified Standard100 by OEKO-TEX. Above all, these are clothes designed to be the clever pieces you wear, wash and put straight back on again.