About Shop Up

About Shop Up

We’d love to take credit for the concept of our ShopUp events, but really it was our boutiques who asked for it, followed by demand from our readers.

 

Our shops and brands, many which operate solely online, wanted the opportunity to have a physical presence to sell their wares. They wanted to reach our loyal community of parents who appreciate quality and who support independent brands and businesses. They wanted to connect to their customers in person and have the chance to seek feedback on their products.

 

We also received numerous emails from readers asking us for shopping events where they could find a wide selection of stylish children’s brands and shops all under one roof. Not just a pop-up shop, but a pop-up emporium filled with beautiful brands and products you can’t find on the high street.

 

The seed was planted. And we helped it grow!

 

In 2013, we hosted our first ShopUp event in Primrose Hill, London, bringing together 25 independent boutiques. That first event was a success – not just for our shops and visitors, but also for us to meet our readers and witness the connections it brought to our online community.  

 

In 2015, following the success of two events in London, we hosted the ShopUp in Brooklyn, New York, and in 2016 we brought the ShopUp to Los Angeles. We now host annual events in all three cities at different points throughout the year.

 

In addition to unbeatable shopping and inspiration, we also bring in fun activities to keep the little ones happy, gourmet food and drinks to keep you fuelled, and the chance to win fun prizes in support of our designated charities. It is always a super fun family day out.

 

We hope to see you at the next one!

 xxx Courtney, Esther & Emilie

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The secret to a happy home... freshly baked cookies! And with only three ingredients your precious pantry won’t be robbed of its’ resources. The recipe for these mouth-watering (and gluten free) Peanut Butter Cookies : -1 cup of peanut butter -1 cup of brown sugar -1 egg In a large bowl, mix the ingredients together until you have a smooth, consistent dough. Using your hands, roll dough into small balls and place on a baking tray, evenly spaced. Press a fork into the dough balls in opposite directions making a criss-cross pattern. Then bake at 350° F (175° C) for 8-10 minutes. And that’s it. So easy! Enjoy. @courtneyadamo #babyccinokids #babyccinoeats #glutenfree
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Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
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Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: http://amzn.to/2n6eCT7 / US: http://amzn.to/2nVWOZo / AUS: http://bit.ly/2nDYggy
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