MamaOwl was started by a Danish mother living in London who wanted her baby to stay warm during the colder winter months. She started importing her favourite brand, Engel, which makes soft, untreated organic wool clothing.

Untreated wool helps to regulate your temperature, absorbs 40% of its own weight in moisture and still feels warm if wet. It also rejects dirt and does not need as much cleaning. Perfect to keep little ones warm.
Not to mention... such cute, simple designs! We love the wool fleece suits, sweaters and hats. And all the cosy bodies and basics.

You'll also find a cute collection of cotton clothing as well. To layer over the wool basics, of course!