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Versatile merino garments that look as good as they feel
Smalls is an award-winning British range of the softest, non-itchy luxe merino clothing for babies and children aged 0 to 14 years. In beautiful shades and with gorgeous, subtle detailing, these are hardworking pieces.

The Smalls range is a go-to for those seeking base layers, but items are equally great worn as outerwear and pyjamas. As this brand goes from strength to strength, you’ll find snoods, rompers, shorts, baby beanies and onesies have joined the array of vests, t-shirts, long sleeved tops and trousers.

Smalls supermerino is machine washable and breathes like a second skin, keeping you warm in winter and cool in summer. It is moisture wicking, flame retardant, anti-allergy and itchy-label-free.

Smalls is the clever creation of two UK-based, New Zealand friends. Their kids were lucky enough to receive merino goodies from grandparents and the mums discovered its fab properties. They also found it was very hard to find merino outside of their homeland, that pieces for older kids were even scarcer and the few they could find weren’t exactly stylish…

So Smalls was born -- worn and loved every day by Cat and E-J’s six children, they are now sharing them with yours!

“We love our Smalls! They last for years, going from one child to the next, and the children use them as PJs and underwear.”


Smalls Blog Posts

Versatile, merino wool wonders from Smalls!
Hello from South Tirol! We're currently enjoying a week in the mountains, submerged in the beautiful nature and culture of the Dolomites. We're staying in a lovely family run hotel (Hotel Al Plan in San Vigilio di Marebbe) and skiing every day. The children are in ski classes (meanwhile picking up some Italian!), and Tamar and I ...
Merino wool basics from Smalls
I was just thinking the other day how nice it would be to find thin, stretchy merino wool tanks for the kids to wear under their clothing as an extra layer of warmth on these cold winter days... and literally the next day I discovered the range from Smalls. It could not be better timing. ...